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The best way to ensure your keywords are included in your captions is to have them present in your script. We don’t suggest including key phrases after the fact, as that will negatively impression the experience for your viewers. In some circumstances, automated captions could also be added by means of YouTube’s speech recognition technology after you upload your video. The platforms then use a whole bunch of indicators to determine the order wherein the content will appear for each searcher. These signals are what Search engine marketing consultants try to grasp. It’s essential to note that Google does not release specifics about their algorithm or course of, so it’s impossible to know exactly what factors impression indexing and rankings.